Building brands in popular culture
The entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose?
Forward-thinking people from across the entertainment, commercial and creative communities are inventing new ways to leverage the power of popular culture to build brands. They represent talent and entertainment franchises as well as labels, studios, platforms and publishers.
Over two days during the Cannes Lions International Festival of Creativity, the whole industry comes together at Lions Entertainment to create culture that drives commercial impact. Film producers, record label execs, TV commissioners, sports promoters and gaming entrepreneurs rub shoulders with forward-thinking brands and a new breed of creatives. The future of entertainment is invented.
In this news story – watch the video by : Jae Goodman, Chief Creative Officer, Co-Head, CAA Marketing , who said “This is not entertainment for entertainment’s sake. This is entertainment to drive brands and business.” . Jae gives a great explanation on the value of Cannes Lions Entertainment , that is coming soon to Cannes, France.
15,000 people from around 100 countries are expected this year, including more brand leaders than ever before and the world’s most innovative tech companies and start-ups.
From 450+ world-class speakers across 18 stages over eight days. This year’s programme features Hollywood royalty Dame Helen Mirren and Sir Ian McKellen, creative pioneers Alexander Wang, Gabourey Sidibe and A$AP Rocky, industry leaders David Droga, Jeffrey Katzenberg , Ron Howard, and Madonna Badger, marketing superstars from global brands and much, much more. See the speakers and below is just a few of the speakers :
Entrepreneur, author, activist and philanthropist Russell Simmons has launched scores of groundbreaking careers and companies across categories as wide-ranging as music, comedy, poetry, fashion, finance, film, television, theatre and digital. Simmons co-founded Def Jam Recordings and is currently focused on building the cross-platform media company All Def Digital, the fastest-growing online video brand in hip hop and youth culture, and Spotify launch partner in video. His lifelong mission has been to give a voice to extraordinary talent from diverse backgrounds who, in turn, shape popular culture globally.
Robert Kraft is the Founder, Chairman and CEO of the Kraft Group, the holding company of the family’s many businesses, including the New England Patriots, New England Revolution, Gillette Stadium, Patriot Place, International Forest Products (IFP), Rand-Whitney Group, Rand-Whitney Containerboard and a portfolio of more than 100 private equity investments. Since Kraft purchased the Patriots in 1994, the team has won more division titles (16), conference titles (8) and Super Bowls (5) than any other team in the NFL. The Kraft family has been one of New England’s most philanthropic families, donating hundreds of millions of dollars in support of local charities, civic affairs and health care. Martin Sorrell in Conversation with Robert Kraft and Ron Howard
