Cannes , France : Cannes Lions International Festival of Creativity,- in June


Building brands in popular culture

The entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose?

Forward-thinking people from across the entertainment, commercial and creative communities are inventing new ways to leverage the power of popular culture to build brands. They represent talent and entertainment franchises as well as labels, studios, platforms and publishers.

Over two days during the Cannes Lions International Festival of Creativity, the whole industry comes together at Lions Entertainment to create culture that drives commercial impact. Film producers, record label execs, TV commissioners, sports promoters and gaming entrepreneurs rub shoulders with forward-thinking brands and a new breed of creatives. The future of entertainment is invented.

In this news story – watch the video by : Jae Goodman, Chief Creative Officer, Co-Head, CAA Marketing , who said  “This is not entertainment for entertainment’s sake. This is entertainment to drive brands and business.” . Jae gives a great explanation on the value of Cannes Lions Entertainment , that is coming soon to Cannes, France.

15,000 people from around 100 countries are expected this year, including more brand leaders than ever before and the world’s most innovative tech companies and start-ups.

From 450+ world-class speakers across 18 stages over eight days. This year’s programme features Hollywood royalty Dame Helen Mirren and Sir Ian McKellen, creative pioneers Alexander Wang, Gabourey Sidibe and A$AP Rocky, industry leaders David Droga, Jeffrey Katzenberg , Ron Howard, and Madonna Badger, marketing superstars from global brands and much, much more. See the speakers      and below is just a few of the speakers :

Entrepreneur, author, activist and philanthropist Russell Simmons has launched scores of groundbreaking careers and companies across categories as wide-ranging as music, comedy, poetry, fashion, finance, film, television, theatre and digital. Simmons co-founded Def Jam Recordings and is currently focused on building the cross-platform media company All Def Digital, the fastest-growing online video brand in hip hop and youth culture, and Spotify launch partner in video. His lifelong mission has been to give a voice to extraordinary talent from diverse backgrounds who, in turn, shape popular culture globally.

Robert Kraft is the Founder, Chairman and CEO of the Kraft Group, the holding company of the family’s many businesses, including the New England Patriots, New England Revolution, Gillette Stadium, Patriot Place, International Forest Products (IFP), Rand-Whitney Group, Rand-Whitney Containerboard and a portfolio of more than 100 private equity investments. Since Kraft purchased the Patriots in 1994, the team has won more division titles (16), conference titles (8) and Super Bowls (5) than any other team in the NFL. The Kraft family has been one of New England’s most philanthropic families, donating hundreds of millions of dollars in support of local charities, civic affairs and health care.  Martin Sorrell in Conversation with Robert Kraft and Ron Howard

Academy Award-winning filmmaker Ron Howard is one of this generation’s most popular directors. From the critically acclaimed dramas A Beautiful Mind and Apollo 13 to the hit comedies Parenthood and Splash, he has created some of Hollywood’s most memorable films. Howard has also served as an executive producer on a number of award-winning television shows including the HBO miniseries From the Earth to the Moon and Fox’s Emmy Award winning Best Comedy, Arrested Development, a series which he also narrated. Earlier this year, Howard won the Grammy for Best Music Film for his documentary The Beatles: Eight Days a Week – The Touring Years.

Keith Barry Can Read Your Mind – Mentalism for Marketers Talks Hosted by: memBrain Keith Barry is one of the world’s leading mentalists and illusionists. In this interview, Keith will demonstrate his ability to read the minds of his subjects and his audience; he’ll explore and identify the simple insights that can help marketers better understand, predict and promote customer behaviour.  Saturday 17 June, 16:00 – 16:45, Debussy Theatre  Speaking at this event:  Keith Barry,   Ken Hertz

Ryan Seacrest is a creative entrepreneur and holds preeminent positions in television as well as nationally syndicated and local radio. His entrepreneurial interests have led to his involvement in media and entertainment companies, while his youth-oriented philanthropic efforts are having a significant impact nationwide. On radio, he is host of “On Air with Ryan Seacrest,” his market-topping #1 nationally syndicated LA morning show for iHeartMedia’s 102.7 KIIS-FM, and a nationally-syndicated Top 40 show. Seacrest is an Emmy-winning TV host and producer, helming such live shows as ABC’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” and E! Live from the Red Carpet award shows.

Jeff Bewkes is Chairman and CEO of Time Warner Inc. He was elected Chairman of the Board in 2009 and CEO of the company in 2008. Jeff served as Time Warner’s President and COO from 2006 to 2007 and as Chairman of the Entertainment and Networks group from 2002 to 2005. He served as Chairman and CEO of HBO from 1995 to 2002. Jeff serves on the Boards of Yale University and the Partnership for NYC and is a member of The Business Council. He has a BA from Yale and an MBA from the Stanford Graduate School of Business.

Veteran cable executive Kevin Kay is President, Spike (soon to be Paramount Network), TV Land, CMT. As President of Spike, TV Land, and CMT, Kevin oversees all original series development, serving as the driving force behind the creative direction of the networks. He oversees the production of specials and sports programming, as well as the marketing, corporate communications, research, on-air promotions, online and production departments. Kevin will lead the rebrand of Spike into Paramount Network, launching next January, featuring premium original scripted and non-scripted programming, along with documentaries, specials, and sports.

Established in 1954, the 64th International Festival of Creativity takes place between 17-24 June in Cannes, France.



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