Jonathan Wolf, Managing Director of the American Film Market kicks off with an Orientation for Newcomers and past attendees who care to attend.This was my second time attending orientation at AFM. I found it so invaluable to learn about all the different roles people play in this event. He asked: how many of you are producers,15 people raised their hands. He explained the 3 types of producers-creative, sales and line producer.
Giving tips to “stay in your lane” and stating “that some of the best salesman in the world are here at AFM selling there films.
Mr. Wolf also said that billions of dollars in business would be done at AFM. In addition to all the selling of films, there are panels and workshops to inform filmmakers. I really enjoyed Mr. Wolf’s 90 minute orientation as it gives a real “hands on approach” on how to “work” the market, use the website, connect and approach buyers and extremely helpful in how to make your dream happen.